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Creative
TÜZÜN
Built a fashion brand from zero: name, identity, launch shoot and a social presence that sold out the first drop.
Project
01
The challenge
A new label with a great product but no name, no look and no audience. It had to launch in Dubai and Türkiye at the same time and stand out in a crowded fashion market.
02
Our strategy
We built the brand from scratch: naming, logo, colours and a brand book. Then we shot the launch collection with our own crew, planned a 6-week content calendar and ran a teaser campaign with local creators.
03
The results
128KReels views
245%Engagement increase
189%Follower growth
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